by Editor | Apr 10, 2024 | Business in China, China Ecommerce, Digital Marketing in China, Featured, Market Research in China, Selling in China
Understanding the ecosystem of Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. It is also one of the many aspects of Chinese market that is considerably different from what we are familiar with in other markets....
by Editor | Feb 7, 2024 | Business in China, China Business News, China Internet, China technology, Chinese Social Media, Featured
Chinese internet overseeing authority has completed implementing China cybersecurity law which was first introduced at the end of 2016. The law was aimed at tightening state control over the internet by Chinese government. Although some of the practices that the...
by Editor | Jan 3, 2024 | Branding in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Featured, Mobile Marketing in China, Video Advertising in China
Douyin (a.k.a. Tik Tok) is the most successful Chinese digital phenomenon that seems to spring out of nowhere to dominate the pastime of Chinese youth. According to the American research company Sensor Tower, the international version of the app was the most...
by Editor | Nov 23, 2022 | Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Featured, Market Research in China, Mobile Marketing in China
WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value. Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering...
by Editor | Nov 24, 2021 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Social Media Marketing in China
As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China...
by Editor | Oct 13, 2021 | Business in China, China Ecommerce, China Internet, China mobile marketing, Digital Marketing in China, Featured, Infographic, Market Research in China
In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital...
