by Editor | Aug 23, 2017 | Branding in China, Business in China, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured
This article first appeared in Dialogue Review by Kirsten Levermore. Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China. For foreigners, marketing in China is a...
by Editor | Aug 16, 2017 | Business in China, China Business News, China Ecommerce, Digital Marketing in China, Market Research in China
Over the last couple of years, ecommerce giants like Alibaba and JD.com have been cooperating with the government to plug China’s rural market into its vast online economy. The phenomenon of so called Taobao villages is one of the consequences of this approach....
by Editor | Aug 9, 2017 | Business in China, China Business News, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China
This article was first published by Hal Conick of American Marketing Association (AMA.org). A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from...
by Editor | Aug 2, 2017 | Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat official account ads involve WeChat advertiser on one hand and WeChat publisher on the other. WeChat official account ads are displayed in the form of a banner appearing at the bottom of a WeChat article published at another WeChat Official Account. Who can use...
by Editor | Jul 26, 2017 | Business in China, China Marketing Channels, China mobile marketing, China technology, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat Moments ads involve WeChat advertiser on one hand and WeChat users on the other. The ads are displayed in user’s moments which is equivalent to Facebook timeline. Users see those ads while scrolling through their feed and typically have an option to...
by Editor | Jul 19, 2017 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Mobile Marketing in China, Social Media Marketing in China
Thanks to its enormous size (900 million users strong by the latest count) and importance in China, WeChat marketing is considered to be one of the most critical elements of any brand’s China marketing strategy. Big part of WeChat marketing is WeChat advertising....
