by Editorial Team | Apr 3, 2024 | Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Video Advertising in China
Watching and sharing videos through social media is one of the most frequent and beloved activities of a typical China’s internet user. Due to YouTube’s inaccessibility from the Mainland, Youku has been the main video hosting service in China for some...
by Editorial Team | Mar 27, 2024 | Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Video Advertising in China
Advertising on Youku, China’s largest video host, has its similarities as well as significant differences with YouTube in ways ads are displayed and priced. Here is an overview of different advertising options with Youku with the visual description of how each...
by Editor | Mar 13, 2024 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, O2O Marketing
In this post we are picking up from the last week article on how to grow your WeChat followers base organically. In an earlier post on WeChat marketing we’ve discussed limitations of WeChat based advertising and its low ROI. Therefore, acquiring...
by Editorial Team | Mar 6, 2024 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
Continuing from the previous post on WeChat marketing, this time we are going to look into ways of getting WeChat followers organically. One of the key distinctive characteristics of this platform is its private nature. This feature also makes the...
by Editor | Feb 21, 2024 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Mobile Marketing in China
Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content. Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is...
by Editor | Feb 14, 2024 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Market Research in China, Mobile Marketing in China
When it comes to designing an email for Chinese EDM campaign, there are few rules to keep in mind. Let’s have a closer look at the main design elements of an email template. Main design elements to use with Chinese EDM campaign Images The best eye catching email...
