by Editor | Sep 2, 2015 | Business in China, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China
This is the second part of Baidu PPC tutorial. Here we are going to cover some basic settings of Baidu ads campaign. In the first part of the tutorial, we have discussed Baidu PPC keywords tool and explained how it works. Baidu ads PPC: setup the ad campaign Here is...
by Editor | Aug 26, 2015 | B2B Marketing in China, China Internet, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Online Tools
With Google’s fading into total irrelevance in China, Baidu remains the primary search engines for millions of Chinese. This makes Baidu PPC the first choice for any business considering SEM in China. Although, it has some formidable local competitors like...
by Editor | Aug 19, 2015 | Business in China, China Business News, China Ecommerce, Chinese Social Media, Digital Marketing in China, Featured, Infographic, Market Research in China
In this post, we are featuring a new infographic on China by our friends from In Other Words, London based translation and localization agency. It focuses on the number of China business opportunities as it continues to grow and gain ever increasing share of the...
by Editor | Aug 12, 2015 | Business in China, China Business News, China Ecommerce, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Featured, Market Research in China
China mobile ads industry growth has been nothing short of explosive. As it was recently reported by eMarketer, mobile ads spend in China is expected to double this year compared to 2014. eMarketer predicts that “spending on display and search ads delivered to...
by Editor | Jul 15, 2015 | Business in China, China Ecommerce, China Marketing Channels, Digital Marketing in China, Mobile Marketing in China
Since it’s first launch as a chat app back in 2011, WeChat popularity has been growing by leaps and bounds. Today, it is much more than a chat app but a whole ecosystem of related apps with complex functionality. In the last couple of years, Chinese...
by Editor | Jul 8, 2015 | Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Digital Marketing in China, Market Research in China, Mobile Marketing in China
In this post, I’d like to share a recently released infographic by Go-Globe presenting the state of mobile gaming in China. Is figures show, Chinese are avid game players with almost every mobile device having at least one game installed on it. In fact, playing...
