by Editorial Team | Dec 3, 2025 | Branding in China, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 200+ million monthly users, Weibo still remains an extremely attractive venue...
by Editor | Nov 12, 2025 | China mobile marketing, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, O2O Marketing, Social Media Marketing in China
We are often asked by our readers and clients on the most effective ways of how to get WeChat followers. In this post we publish the third part of our list of 30 ways of how to get WeChat followers. For the second part of our list of 30 Ways of How To Get WeChat...
by Editor | Oct 29, 2025 | China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
We are often asked by our readers and clients on the most effective ways of getting WeChat followers. In this post we publish the first part of our list of 30 ways of getting WeChat followers. Since WeChat, unlike most other social media platforms, is not a...
by Editorial Team | Oct 1, 2025 | China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the...
by Editor | Sep 10, 2025 | Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
In the last couple of years, WeChat marketing has been a hot topic. The app is, by far, the most used one in China and it is estimated to be installed on over 90% of smartphones. The combination of the enormous potential reach and the possibility for brands to connect...
by Editor | Sep 3, 2025 | Branding in China, Business in China, China Localization Strategies, China market research, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Market Research in China, Social Media Marketing in China
Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose. In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has...
