by Editor | Oct 19, 2016 | China Marketing Channels, China mobile marketing, Featured, Mobile Marketing in China, Social Media Marketing in China
WeChat marketing can be defined in terms two distinct phases: first, acquiring followers, followed by the second phase – retaining WeChat followers. Once your WeChat marketing campaign is past the first phase of getting people to follow your WeChat account, the...
by Editor | Jul 13, 2016 | Business in China, China Ecommerce, China mobile marketing, China technology, Market Research in China, Online Technology Integration in China, Selling in China
Chinese online payment systems market is already a remarkably well developed industry, especially considering its relatively late start. With ecommerce annual growth rate at around 20%, Chinese online payment systems serve as a one of the most important technological...
by Editor | Mar 23, 2016 | Business in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat has recently announced reaching 700 million active users which further solidified its position as the fastest growing Chinese social media platform. On the other hand, monetization the platform has been a much tougher task for Tencent. WeChat ads, a potential...
by Editor | Mar 9, 2016 | Business in China, China Ecommerce, China mobile marketing, Infographic, Market Research in China, Mobile Marketing in China
Chinese m-commerce has been one of the fastest growing sectors of China’s online economy. In China, the number of critical factors make shopping with cell phones (which is what m-commerce in all about) particularly attractive: Most Chinese use smartphones as...
by Editor | Feb 17, 2016 | Branding in China, China Ecommerce, China Internet, China Marketing Channels, China mobile marketing, Featured, Online Technology Integration in China, Online Tools
For the largest ride sharing service in the world, it wasn’t a smooth ride for Uber in China. Even though the company has pioneered the idea of private car-hailing services, in China, Uber has been a distant second to a much larger competitor, Didi Kuaidi. The...
by Editor | Feb 3, 2016 | Business in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
It is no surprise that with less than a week to go before Chinese Spring Festival, WeChat Lucky Money feature is quickly becoming the most used function among the users. It is truly amazing how thousands years old Chinese tradition of giving red envelops with money to...
