by Editor | Jan 10, 2018 | Business in China, China Business News, China Marketing Channels, China mobile marketing, Featured, Market Research in China, Mobile Marketing in China
2018 could be the year when mobile element becomes the dominant aspect of marketing in China and beyond. Here are our top mobile marketing predictions as the industry is likely to evolve in 2018 going forward. WeChat, Chinese mobile “super app” by Asia most valuable...
by Editor | Nov 22, 2017 | Business in China, China Business News, China Ecommerce, China Marketing Channels, China technology, Featured, Infographic, Market Research in China
This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead. In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China...
by Editor | Nov 15, 2017 | Business in China, China Internet, China Marketing Channels, Chinese Website, Digital Marketing in China, SEO in China
When you are trying to attract more Chinese users to your website, fast loading is one of the key factors affecting the traffic, usability and, ultimately, the conversion rate. Testing your Chinese website loading time is a critical step to take before launching...
by Editor | Oct 25, 2017 | B2B Marketing in China, China E-mail Marketing, China Ecommerce, China Marketing Channels, Digital Marketing in China, Market Research in China
Email marketing in China is one of the most cost effective digital channels to reach all types of audience. However, its maximum potential can only be realized if done right from the beginning. Incorporating these five features with your next China email marketing...
by Editor | Aug 23, 2017 | Branding in China, Business in China, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured
This article first appeared in Dialogue Review by Kirsten Levermore. Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China. For foreigners, marketing in China is a...
by Editor | Aug 9, 2017 | Business in China, China Business News, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China
This article was first published by Hal Conick of American Marketing Association (AMA.org). A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from...
