by Editor | Nov 23, 2016 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Despite loosing large number of users to other networks, primarily to WeChat, Sina Weibo remains the second largest Chinese social platform. It is also undergoing gradual evolution which helps the network to stay relevant. Here we are going to look at the...
by Editor | Oct 26, 2016 | China Marketing Channels, China mobile marketing, Digital Marketing in China, Featured, Mobile Marketing in China, O2O Marketing
Last week we have have published the first part of our list of strategies to retain and grow WeChat followers base. Today, we continue where we left off. Here is the rest of the list with four more strategies. #5: O2O campaigns to grow WeChat followers base O2O, which...
by Editor | Oct 19, 2016 | China Marketing Channels, China mobile marketing, Featured, Mobile Marketing in China, Social Media Marketing in China
WeChat marketing can be defined in terms two distinct phases: first, acquiring followers, followed by the second phase – retaining WeChat followers. Once your WeChat marketing campaign is past the first phase of getting people to follow your WeChat account, the...
by Editor | Sep 28, 2016 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Having 850+ million registered accounts, QQ still remains the most popular instant messaging app in China. It was first launched in 1999 by Tencent, the company behind WeChat, and it was initially much like an instant messaging pioneer ICQ, although packed with many...
by Editor | Sep 7, 2016 | China E-mail Marketing, China Internet, China Marketing Channels, Digital Marketing in China, Featured, Selling in China
Well designed and properly executed email marketing campaign is often more cost effective than any other form of online advertising. This is why email marketing in China should always be considered as another important channel to reach your target audience. Actually,...
by Aleksandrs Vilums | Jul 27, 2016 | Business in China, China E-mail Marketing, China Marketing Channels, Digital Marketing in China, Online Technology Integration in China
Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also Google A.I.) have become more powerful. Now email senders should pay...
