by Editorial Team | Jan 1, 2014 | China Business News, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Social Media Marketing in China
Sina Weibo has been one of the principal platforms for social networking in China since its launch in August 2009. The word “weibo” (微博) itself means “microblog” in Chinese and there are several microblog platforms in China. Sina Weibo and...
by Editorial Team | Dec 25, 2013 | Business in China, China Internet, Chinese Social Media, Social Media Marketing in China
Chinese social media growth shows no signs of slowing down. It has been embraced by the Chinese of almost all walks of life despite the new government requirement to have a verified identity associated with a microblogging account. In fact, the March 16th 2013...
by Editorial Team | Nov 15, 2013 | Business in China, China Business News, China Ecommerce, China Internet, Online Technology Integration in China, Selling in China
On Nov 12th, CNN has reported the record amount of internet sales in China that registered at $5.7 billion in just one day. This was nearly double last year’s total of $3.1 billion. The day, that came to be known as ‘Cyber Monday’, is actually...
by Editorial Team | Nov 13, 2013 | Business in China, China Business News, China Ecommerce, China Internet, China Marketing Channels, Digital Marketing in China, Online Technology Integration in China
As more Chinese shift toward e-commerce and away from traditional brick and mortar stores, putting together a robust online selling strategy is becoming one of the crucial aspects of company’s marketing strategy. There are several factors that set apart Chinese...
by Editorial Team | Nov 6, 2013 | Business in China, China Ecommerce, China Internet, Chinese Social Media, Social Media Marketing in China
Marketing via thriving Chinese social media remains very efficient way to reach customers locally but companies should be aware of unique challenges that come with it. In my previous post, I have discussed which platforms are the must for social media marketing in...
by Editorial Team | Oct 30, 2013 | Business in China, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Chinese Social Media, Social Media Marketing in China
Every company who is serious about maximizing potential of social media in reaching Chinese consumers must take advantage of at least 4 most popular services. Those services are Sina Weibo, Tancent Weibo, Wechat and Renren. Of course, there are more social media sites...
