by Editor | Aug 16, 2017 | Business in China, China Business News, China Ecommerce, Digital Marketing in China, Market Research in China
Over the last couple of years, ecommerce giants like Alibaba and JD.com have been cooperating with the government to plug China’s rural market into its vast online economy. The phenomenon of so called Taobao villages is one of the consequences of this approach....
by Editor | Aug 9, 2017 | Business in China, China Business News, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China
This article was first published by Hal Conick of American Marketing Association (AMA.org). A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from...
by Editor | Jul 5, 2017 | Business in China, China Ecommerce, China Marketing Channels, Chinese Social Media, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels,...
by Editor | Jan 25, 2017 | Business in China, China Ecommerce, China mobile marketing, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, O2O Marketing
Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy. In China, smartphones are involved in every step of the typical sales funnel – from discovery and...
by Editor | Dec 14, 2016 | Business in China, China Business News, China Ecommerce, China Internet, Chinese Social Media, Infographic
China BAT is the collective term used to describe three largest software conglomerates: Baidu, Alibaba and Tencent. These three companies today practically run Chinese internet. Baidu is the Chinese version Google. It is the largest search engine and is, in terms of...
by Editor | Dec 7, 2016 | Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Mobile Marketing in China, Social Media Marketing in China
Chinese m-commerce has been growing by leaps and bounds in the last couple of years. The competition has further intensified in mid 2014 when WeChat launched its ecommerce option that works within the app. Although Alibaba, with its Taobao and Tmall, still reigns...
