by Editorial Team | Apr 12, 2023 | Branding in China, China Ecommerce, China Internet, China Localization Strategies, Chinese Website, Market Research in China, Social Media Marketing in China
Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what...
by Editor | Mar 8, 2023 | Business in China, China Ecommerce, China Marketing Channels, Digital Marketing in China, Market Research in China, Selling in China
This post is the second part on conducting basic market research in China and it is about searches on Chinese marketplace sites. In the first part, we have discussed using Baidu for basic market research with search engines. If you are selling a physical product, one...
by Editor | Nov 23, 2022 | Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Featured, Market Research in China, Mobile Marketing in China
WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value. Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering...
by Editor | May 11, 2022 | Business in China, China Business News, China Ecommerce, China Marketing Channels, China mobile marketing, China technology, Market Research in China, Mobile Marketing in China, O2O Marketing
O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s...
by Editor | Oct 13, 2021 | Business in China, China Ecommerce, China Internet, China mobile marketing, Digital Marketing in China, Featured, Infographic, Market Research in China
In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital...
by Editor | Dec 25, 2019 | Business in China, China Ecommerce, China Internet
Jack Ma, the legendary founder of Alibaba and China’s richest man has just announced his retirement. Here are some of the less known facts about him. There are many things that make Jack Ma unique among China’s business elite, such as his humble upbringing...