by Editorial Team | Sep 13, 2023 | Business in China, China Ecommerce, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Selling in China
The main reason why online advertising has overtaken traditional channels in almost every area is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human”...
by Editorial Team | Sep 6, 2023 | Branding in China, China Ecommerce, China Localization Strategies, China mobile marketing, Digital Marketing in China, Featured, Market Research in China, Online Technology Integration in China, Social Media Marketing in China
Evernote is the most popular online note taking app that works across multiple platforms and devices. Since its launch in 2008, Evernote became one of the most successful stories in tech space, managing to acquire millions of dedicated users and devoted fans,...
by Editor | Nov 23, 2022 | Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Featured, Market Research in China, Mobile Marketing in China
WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value. Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering...
by Editor | May 11, 2022 | Business in China, China Business News, China Ecommerce, China Marketing Channels, China mobile marketing, China technology, Market Research in China, Mobile Marketing in China, O2O Marketing
O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s...
by Editor | Oct 13, 2021 | Business in China, China Ecommerce, China Internet, China mobile marketing, Digital Marketing in China, Featured, Infographic, Market Research in China
In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital...
by Editor | Dec 25, 2019 | Business in China, China Ecommerce, China Internet
Jack Ma, the legendary founder of Alibaba and China’s richest man has just announced his retirement. Here are some of the less known facts about him. There are many things that make Jack Ma unique among China’s business elite, such as his humble upbringing...
