by Editorial Team | Feb 19, 2014 | Business in China, China Internet, Chinese Social Media, Social Media Marketing in China
It is essential to account for the crucial differences in China’s social media users’ behaviour and preferences in order to build more effective online marketing strategy for this market. Some of the traditional strategies and approaches to online...
by Editorial Team | Feb 12, 2014 | Business in China, China Business News, Mobile Marketing in China, Online Technology Integration in China, Selling in China
Wearable electronics is considered by many to be the next big thing after smartphones and tablet computers. However, recently there has been some negative buzz about Google glass, Samsung Galaxy Gear smart watch and other new gadgets in the media. The recent CNN...
by Editorial Team | Jan 29, 2014 | Business in China, China Business News, China Ecommerce, Digital Marketing in China, Infographic, Multi-channel Brand Advertising in China, Online Technology Integration in China, Selling in China
An interesting research concerning the future of shopping has been recently published by IBM. The authors came to a surprising conclusion that the online shopping is reaching its peak and within 5 years from now the traditional brick-and-mortar stores will claim back...
by Editorial Team | Dec 25, 2013 | Business in China, China Internet, Chinese Social Media, Social Media Marketing in China
Chinese social media growth shows no signs of slowing down. It has been embraced by the Chinese of almost all walks of life despite the new government requirement to have a verified identity associated with a microblogging account. In fact, the March 16th 2013...
by Editorial Team | Dec 11, 2013 | Business in China, China Business News
In the most recent report by Hurun Research Institute on China’s Millionaires, it was found that the state of health is the number one concern of Chinese wealthiest citizens. The report noted that one quarter of Chinese Millionaires were not satisfied with their...
by Editorial Team | Dec 4, 2013 | Business in China, China Business News, Selling in China
Dr. Dre’s Beats headphones have been steadily growing in popularity to become one of the most successful brands worldwide. The genius behind Beats success is the realization by its creators of the fact that increasing capacity of modern MP3 players would...
