by Editorial Team | Feb 18, 2015 | Branding in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Sina Weibo is a primary Chinese social media platform that is second only to mobile based WeChat in terms of number of subscribers and monthly active users. Although, having lost some of the luster to WeChat, Weibo remains one of the most important channels in social...
by Editorial Team | Jan 28, 2015 | Branding in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
Continuing from my previous discussion on the issues to be taken into account for marketing on WeChat vs. Weibo, here is the second part of the list. Clearly, both services offer lucrative opportunities for marketing but, in order to choose the most suitable platform,...
by Editorial Team | Jan 21, 2015 | Branding in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat and Weibo currently dominate Chinese social media landscape. In the last year or so, WeChat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are...
by Editorial Team | Jan 7, 2015 | Branding in China, China Ecommerce, Featured, Infographic, Market Research in China, Social Media Marketing in China
An online market research group, Go-Globe.com has recently released their new infographic focusing on China’s online shopping trends in the last 3-4 years. Apart from the obvious fact of continued growth of online commerce in China, a few facts from this...
by Editorial Team | Aug 13, 2014 | Branding in China, Business in China, China Business News, China mobile marketing, Social Media Marketing in China
It has been widely reported last week that XiaoMi, a relatively unknown outside of China mobile handsets maker, has claimed the top spot in Chinese smartphone market, unseating Samsung as the market leader. This makes XiaoMi, a private company that was founded just 4...
by Editorial Team | Aug 6, 2014 | B2B Marketing in China, Branding in China, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China
Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry...
