by Editorial Team | Apr 3, 2024 | Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Video Advertising in China
Watching and sharing videos through social media is one of the most frequent and beloved activities of a typical China’s internet user. Due to YouTube’s inaccessibility from the Mainland, Youku has been the main video hosting service in China for some...
by Editorial Team | Mar 27, 2024 | Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Video Advertising in China
Advertising on Youku, China’s largest video host, has its similarities as well as significant differences with YouTube in ways ads are displayed and priced. Here is an overview of different advertising options with Youku with the visual description of how each...
by Editorial Team | Mar 20, 2024 | Business in China, China Business News, China Ecommerce, China Internet, Chinese Website
Ever wondered why popular Chinese websites seem so cluttered compared to their Western counterparts? Should you follow this trend in your Chinese website design or stick to the modern look? Let us help you decide. If you have spent some time looking at Chinese...
by Editorial Team | Mar 6, 2024 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
Continuing from the previous post on WeChat marketing, this time we are going to look into ways of getting WeChat followers organically. One of the key distinctive characteristics of this platform is its private nature. This feature also makes the...
by Editorial Team | Sep 13, 2023 | Business in China, China Ecommerce, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Selling in China
The main reason why online advertising has overtaken traditional channels in almost every area is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human”...
