by Editorial Team | Feb 4, 2026 | Branding in China, Business in China, China Internet, Market Research in China, Multi-channel Brand Advertising in China, Selling in China
It is no secret that Chinese consumers quite often distrust Chinese brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair. The number of surveys indicate that Chinese...
by Editorial Team | Jan 28, 2026 | Branding in China, China Ecommerce, China Marketing Channels, Selling in China
How do you go about selling your products online directly to China’s consumers? Do you setup your own online store or plug into the existing China’s ecommerce ecosystem? In this post, I will attempt to shed some light on the available choices. As of...
by Editorial Team | Jan 21, 2026 | Business in China, China Ecommerce, China mobile marketing, Mobile Marketing in China, Online Technology Integration in China, Selling in China
With China’s smartphone market reaching 800 million users, the mobile apps space has been quite busy. Given its mobile and ecommerce growth, coupled with rapidly improving mobile infrastructure, China presents an enormous opportunity for both apps developers and...
by Editorial Team | Dec 17, 2025 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels, Chinese Website, Social Media Marketing in China
This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, we’ve discussed the role of trade shows, exhibitions and conferences. In the second part we are going to look at each of the remaining...
by Editorial Team | Dec 10, 2025 | Business in China, China Business News, Chinese Website, Web Design in China
When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences? Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and...
