Competitive Research in China, Part III: Chinese Social Media Channels

Competitive Research in China, Part III: Chinese Social Media Channels

Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose. In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has evolved...
Chinese Social Media Marketing for Business: Infographic

Chinese Social Media Marketing for Business: Infographic

Why Chinese social media marketing is particularly important for doing business here? The new infographic from Go-Globe shows some recent numbers illustrating the spread and reach of various social media platforms in China. First interesting fact is that approximately...
How Small Business Can Use KOLs for Marketing in China

How Small Business Can Use KOLs for Marketing in China

In my previous post, I’ve discussed methods of using KOL (Key Opinion Leaders) for China marketing by big brands. Obviously, companies with multimillion marketing budgets have a wide variety of options when in comes to KOLs, especially those involving securing...
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