Why Chinese social media marketing is particularly important for doing business here? The new infographic from Go-Globe shows some recent numbers illustrating the spread and reach of various social media platforms in China.
First interesting fact is that approximately 9 out of 10 China’s online users have a social media account.
Chinese social media marketing is even more important when is comes to ecommerce. As the infographic shows, Chinese are very active online shoppers, spending a lot of time researching products online and commenting on the experience. 75% of online shoppers would provide feedback at least once a month as opposed to only 25% of US users.
Finally, 77% of Chinese expect a brand to have a social media presence – a clear sign to marketers that it is one of channels in the marketing strategy mix that can’t be ignored.
Here is the full infographic:
Chinese Social Media Marketing for Business