by Editor | Oct 19, 2016 | China Marketing Channels, China mobile marketing, Featured, Mobile Marketing in China, Social Media Marketing in China
WeChat marketing can be defined in terms two distinct phases: first, acquiring followers, followed by the second phase – retaining WeChat followers. Once your WeChat marketing campaign is past the first phase of getting people to follow your WeChat account, the...
by Editor | Sep 28, 2016 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Having 850+ million registered accounts, QQ still remains the most popular instant messaging app in China. It was first launched in 1999 by Tencent, the company behind WeChat, and it was initially much like an instant messaging pioneer ICQ, although packed with many...
by Editor | Apr 20, 2016 | Business in China, China Internet, Chinese Social Media, Online Tools
Headhunters in China: It’s time to get on social media Turnover is a problem that plagues companies in all industries, a revolving workforce leads to increased training costs, inconsistencies in work and low morale – this all affects the company’s culture and...
by Editor | Mar 30, 2016 | Business in China, China Internet, China technology, Chinese Social Media, Featured, Online Tools
Chinese chatbot Xiaoice or Xiaobing (literally Little Ice 小冰) that was developed by Microsoft Beijing Research facility and launched in China at the end of 2014 has, so far, proved to be a quite successful A.I. experiment vs. the recent launch of Tay, another...
by Editor | Mar 23, 2016 | Business in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat has recently announced reaching 700 million active users which further solidified its position as the fastest growing Chinese social media platform. On the other hand, monetization the platform has been a much tougher task for Tencent. WeChat ads, a potential...
