by Editor | May 8, 2024 | Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
In the last couple of years, WeChat marketing has been a hot topic. The app is, by far, the most used one in China and it is estimated to be installed on over 90% of smartphones. The combination of the enormous potential reach and the possibility for brands to connect...
by Editor | Jan 10, 2024 | Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, China technology, Featured, Mobile Marketing in China, O2O Marketing
More than half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the...
by Editor | Jan 3, 2024 | Branding in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Featured, Mobile Marketing in China, Video Advertising in China
Douyin (a.k.a. Tik Tok) is the most successful Chinese digital phenomenon that seems to spring out of nowhere to dominate the pastime of Chinese youth. According to the American research company Sensor Tower, the international version of the app was the most...
by Editor | Nov 1, 2023 | China Business News, China Internet, China Marketing Channels, China mobile marketing, China technology, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China
WeChat Index Tutorial According to the most recent data, WeChat has passed a milestone of a billion users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically...
by Editor | Nov 24, 2021 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Social Media Marketing in China
As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China...
