by Editorial Team | Apr 2, 2014 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Sina Weibo is becoming one of the most important marketing channels in China. Approximately, half of Chinese internet users are on Weibo and this audience is also quite active and willing to connect and engage with brands. Large number of Chinese companies have...
by Editorial Team | Jan 8, 2014 | China Business News, China Internet, Chinese Social Media, Social Media Marketing in China
The most popular social media platforms in China today were not the first ones. In fact, before 2009, microblogging didn’t gain a lot of traction in China at all, even though BBS (Bulletin Board Services ) was much more popular in China than in the West...
by Editorial Team | Jan 1, 2014 | China Business News, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Social Media Marketing in China
Sina Weibo has been one of the principal platforms for social networking in China since its launch in August 2009. The word “weibo” (微博) itself means “microblog” in Chinese and there are several microblog platforms in China. Sina Weibo and...
by Editorial Team | Dec 25, 2013 | Business in China, China Internet, Chinese Social Media, Social Media Marketing in China
Chinese social media growth shows no signs of slowing down. It has been embraced by the Chinese of almost all walks of life despite the new government requirement to have a verified identity associated with a microblogging account. In fact, the March 16th 2013...
by Editorial Team | Nov 6, 2013 | Business in China, China Ecommerce, China Internet, Chinese Social Media, Social Media Marketing in China
Marketing via thriving Chinese social media remains very efficient way to reach customers locally but companies should be aware of unique challenges that come with it. In my previous post, I have discussed which platforms are the must for social media marketing in...
