by Editorial Team | Nov 27, 2024 | China Business News, China Internet, China Localization Strategies, China Marketing Channels, Chinese Website
Having localized website for Chinese market is one of the essential steps a foreign company should take in order to build trust and improve brand awareness locally. Localization is not the same as translation of the content, although translation is the major part of...
by Editorial Team | Nov 20, 2024 | Business in China, China Ecommerce, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Selling in China
The main reason why online advertising has overtaken traditional channels in almost every area is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human”...
by Editorial Team | Sep 11, 2024 | Business in China, China Business News, Chinese Website, Web Design in China
When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences? Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and...
by Editor | Jun 12, 2024 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Featured, Selling in China
Building Chinese landing page that targets visitors in China requires taking into account an additional set of guidelines besides the typical requirements for landing pages. First, let start with the definition of – a landing page (or LP) is where your potential...
by Editorial Team | Mar 20, 2024 | Business in China, China Business News, China Ecommerce, China Internet, Chinese Website
Ever wondered why popular Chinese websites seem so cluttered compared to their Western counterparts? Should you follow this trend in your Chinese website design or stick to the modern look? Let us help you decide. If you have spent some time looking at Chinese...
