by Editorial Team | Oct 9, 2013 | Business in China, China Business News, Selling in China
We often hear about cities in China in the context of a specific tier but what does it actually mean? What implications city’s tier would have on its population’s consumer behavior or availability of business opportunities? First of all, even though the...
by Editorial Team | Sep 11, 2013 | Business in China, China Business News, China Ecommerce, China Internet, China Localization Strategies, China Online Advertisement, Chinese Website, Selling in China, Web Design in China
Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the...
by Editorial Team | Jul 3, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
Every MBA student or anyone familiar with marketing basics has at least heard about the concept of 4Ps of marketing which are: Product; Price; Promotion; Place; Western companies typically run their marketing based on those four principles as an integrated effort....
