by Editor | Sep 2, 2015 | Business in China, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China
This is the second part of Baidu PPC tutorial. Here we are going to cover some basic settings of Baidu ads campaign. In the first part of the tutorial, we have discussed Baidu PPC keywords tool and explained how it works. Baidu ads PPC: setup the ad campaign Here is...
by Editor | Aug 26, 2015 | B2B Marketing in China, China Internet, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Online Tools
With Google’s fading into total irrelevance in China, Baidu remains the primary search engines for millions of Chinese. This makes Baidu PPC the first choice for any business considering SEM in China. Although, it has some formidable local competitors like...
by Editorial Team | Jun 3, 2015 | B2B Marketing in China, Branding in China, Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Featured, Infographic, Market Research in China, Mobile Marketing in China, Multi-channel Brand Advertising in China, Online Technology Integration in China, Online Tools, Selling in China, Social Media Marketing in China
Do you have a product or service that you would like to promote in China but are not sure how to go about it? How do you start? What tools should you use? How to integrate all of those channels into one cohesive and effective marketing strategy? Although the digital...
by Editorial Team | Oct 29, 2014 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China
The explosive growth of the internet in China in the last few years has offered an unprecedented opportunity to Western companies looking to market their brands and products directly to the Chinese. On the other hand, due to a number reasons, the familiar digital...
by Editorial Team | Sep 11, 2013 | Business in China, China Business News, China Ecommerce, China Internet, China Localization Strategies, China Online Advertisement, Chinese Website, Selling in China, Web Design in China
Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the...
