by Editorial Team | Oct 2, 2013 | B2B Marketing in China, Business in China, China Business News, Infographic, Selling in China
Continuing on the topic of 4Ps of marketing (Product, Price, Place and Promotion) in Chinese market context, today’s post is about the Place components. The Product element was discussed in my earlier post here. Almost every marketplace is defined geographically...
by Editorial Team | Jul 31, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
In order for a Western company to be successful in selling its products or services in China it has to better understand a typical Chinese perception of Westerners. This would allow them to take advantage of certain positive perception factors and, at the same time,...
by Editorial Team | Jul 17, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
Large number of Western companies who are engaged in selling capital equipment to Chinese businesses don’t realize the fact that the purchase cycle is usually quite different from what we are used to in the West. A typical purchase cycle by a typical American or...
by Editorial Team | Jul 3, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
Every MBA student or anyone familiar with marketing basics has at least heard about the concept of 4Ps of marketing which are: Product; Price; Promotion; Place; Western companies typically run their marketing based on those four principles as an integrated effort....
