by Editor | Dec 9, 2015 | Business in China, China Ecommerce, China Marketing Channels, Digital Marketing in China, Featured, Market Research in China, Multi-channel Brand Advertising in China, Selling in China
More businesses in China are increasingly moving their procurement online. Particularly, when it comes to buying office supplies and appliances, Chinese B2B ecommerce space has grown significantly in the last couple of years. In 2015, this segment of ecommerce is...
by Aleksandrs Vilums | Jun 24, 2015 | B2B Marketing in China, Business in China, China E-mail Marketing, China Internet, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Multi-channel Brand Advertising in China, Online Technology Integration in China
I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery in China? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on with in-time...
by Editor | Aug 20, 2014 | Business in China, China Marketing Channels, China Online Advertisement, Multi-channel Brand Advertising in China, Social Media Marketing in China
Advertising on professional networks is emerging as one of the most efficient B2B marketing channels in China. In my previous post, I have covered various marketing options that exist on one of such networks, Ushi.com. This time, I’m going to look at the largest...
by Editorial Team | Aug 6, 2014 | B2B Marketing in China, Branding in China, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China
Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry...
by Editorial Team | Jul 30, 2014 | B2B Marketing in China, Business in China, Chinese Social Media, Social Media Marketing in China
In February 2014, LinkedIn has officially announced its intention to launch in China in hopes to attract 140 million users. Although, 140 million people would represent only about 20% of China’s online population, this goal sounds quite ambitious. So far, it is...
