by Editorial Team | Apr 8, 2015 | Business in China, China Business News, China Marketing Channels, China mobile marketing, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Over the last 2 years, it has become apparent that WeChat rules supreme among Chinese social platforms. The second biggest platform, Sina Weibo, continues losing users to WeChat for a number of reasons, some of which were discussed in my earlier posts. The recent data...
by Editorial Team | Apr 1, 2015 | China Internet, Chinese Social Media, Featured, Infographic, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Not many people doubt the fact that Facebook outnumbers any social media platform in terms of world wide number of users. In addition to claiming over 1.3 billion accounts, Facebook has further solidified its top position in mobile space by acquiring hugely successful...
by Editorial Team | Mar 25, 2015 | China Internet, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Renren, which was launched in 2005, is often called China’s first generation social media platform. Back in the days, it was dubbed China’s Facebook for almost identical functionality and design. Even its color scheme was the exact copy of Facebook. It...
by Editorial Team | Mar 18, 2015 | Branding in China, Business in China, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
In my previous post, I’ve discussed methods of using KOL (Key Opinion Leaders) for China marketing by big brands. Obviously, companies with multimillion marketing budgets have a wide variety of options when in comes to KOLs, especially those involving securing...
by Editorial Team | Mar 11, 2015 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Engaging KOLs, which stands for Key Opinion Leaders, for product promotion in China is, almost always, one of the critical components in marketing strategy by big brands. The fact is that Chinese tend to trust information delivered via social media and, especially, by...
by Editorial Team | Feb 18, 2015 | Branding in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Sina Weibo is a primary Chinese social media platform that is second only to mobile based WeChat in terms of number of subscribers and monthly active users. Although, having lost some of the luster to WeChat, Weibo remains one of the most important channels in social...
