by Editor | Aug 20, 2014 | Business in China, China Marketing Channels, China Online Advertisement, Multi-channel Brand Advertising in China, Social Media Marketing in China
Advertising on professional networks is emerging as one of the most efficient B2B marketing channels in China. In my previous post, I have covered various marketing options that exist on one of such networks, Ushi.com. This time, I’m going to look at the largest...
by Editorial Team | Aug 13, 2014 | Branding in China, Business in China, China Business News, China mobile marketing, Social Media Marketing in China
It has been widely reported last week that XiaoMi, a relatively unknown outside of China mobile handsets maker, has claimed the top spot in Chinese smartphone market, unseating Samsung as the market leader. This makes XiaoMi, a private company that was founded just 4...
by Editorial Team | Jul 30, 2014 | B2B Marketing in China, Business in China, Chinese Social Media, Social Media Marketing in China
In February 2014, LinkedIn has officially announced its intention to launch in China in hopes to attract 140 million users. Although, 140 million people would represent only about 20% of China’s online population, this goal sounds quite ambitious. So far, it is...
by Editorial Team | Jun 4, 2014 | Business in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Infographic, Social Media Marketing in China
Here is the great infographic from Go-Globe.com showing Chinese social media landscape as of mid-2013. I find the part on the “other” social media networks, those besides the most well known ones, Sina Weibo and WeChat, to be especially informative. For...
by Editorial Team | May 21, 2014 | Business in China, China Ecommerce, China mobile marketing, Mobile Marketing in China, Online Technology Integration in China, Social Media Marketing in China
The most popular Chinese social media service, WeChat, has become much more that just a chat app. For the last 1.5 years, Tencent, the internet giant behind WeChat, has been building the entire ecosystem of interrelated services and functionalities that can...
by Editorial Team | Apr 30, 2014 | Branding in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Mobile Marketing in China, Social Media Marketing in China
In less than 2 years, WeChat has evolved from a relatively simple chat app to a multilevel platform that holds a lot of promise for marketers on a global scale. In addition, by releasing its APIs to third party developers, WeChat has spawned the entire ecosystem of...
