How to Promote a Brand on Weibo

How to Promote a Brand on Weibo

At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 200+ million monthly users, Weibo still remains an extremely attractive venue...
Targeting Chinese Companies: Part 2: Communication Channels

Targeting Chinese Companies: Part 2: Communication Channels

This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, we’ve discussed the role of trade shows, exhibitions and conferences. In the second part we are going to look at each of the remaining...

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