Basics of China Keyword Research: Qihoo Index

Basics of China Keyword Research: Qihoo Index

Qihoo (360 Search) Index Tutorial Qihoo, also known as 360Search and So.com, is the second largest Chinese search engine. By various estimates, it holds between 15 to 25% of the search market share and is fairly popular among younger users. It is also often noted that...
Basics of China Keyword Research: Weibo Index

Basics of China Keyword Research: Weibo Index

Weibo Index Tutorial In terms of monthly users, Weibo is the second largest Chinese social media platform after WeChat. However, unlike WeChat, it is still primarily PC based. Weibo is one of the most powerful marketing tools in China offering wide range of...
Successful China Marketing Strategies: Lessons from Evernote

Successful China Marketing Strategies: Lessons from Evernote

Evernote is the most popular online note taking app that works across multiple platforms and devices. Since its launch in 2008, Evernote became one of the most successful stories in tech space, managing to acquire millions of dedicated users and devoted fans,...
How to Promote a Brand on Weibo

How to Promote a Brand on Weibo

At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 200+ million monthly users, Weibo still remains an extremely attractive venue...

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