by Editor | Nov 22, 2023 | B2B Marketing in China, Branding in China, Business in China, China Internet, China Marketing Channels, SEM in China
Baidu Baike is China’s answer to Wikipedia and one of the most trusted source for information. Baidu Baike Marketing offers brands a backdoor access to Baidu top search results. As China’s largest search engine, Baidu handles approximately 3.3 billion queries...
by Editor | Nov 15, 2023 | China Internet, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China, SEO in China
SEO and PPC are the two basic options for boosting traffic to your website. Choosing between PPC vs. SEO for Chinese market is often a difficult decision to make. Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better...
by Editor | Nov 8, 2023 | Business in China, China Internet, China Marketing Channels, China technology, Chinese Social Media, Digital Marketing in China, Market Research in China, SEM in China, SEO in China, Social Media Marketing in China
One of the foundations of successful online strategy in any market is keyword research and China is no exception. Since the familiar tools such as Google keyword planner are irrelevant here, China keyword research must be done with the local equivalents. All of the...
by Editor | Oct 18, 2023 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China technology, Digital Marketing in China, Market Research in China, SEM in China, SEO in China, Social Media Marketing in China
Qihoo (360 Search) Index Tutorial Qihoo, also known as 360Search and So.com, is the second largest Chinese search engine. By various estimates, it holds between 15 to 25% of the search market share and is fairly popular among younger users. It is also often noted that...
by Editor | Oct 11, 2023 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China technology, Digital Marketing in China, Market Research in China, SEM in China, SEO in China
Baidu Index Tutorial Being the largest search engine in China, Baidu keyword research should be the one to start with. Currently, Baidu offers Baidu Index tool that is free for Baidu advertising accounts, offering some basic information to users. Here is an example of...
