by Editor | Feb 5, 2025 | B2B Marketing in China, Branding in China, Business in China, China Internet, China Marketing Channels, SEM in China
Baidu Baike is China’s answer to Wikipedia and one of the most trusted source for information. Baidu Baike Marketing offers brands a backdoor access to Baidu top search results. As China’s largest search engine, Baidu handles approximately 3.3 billion queries...
by Editor | Jan 8, 2025 | China Internet, China Localization Strategies, Chinese Website, Digital Marketing in China, SEM in China
Tracking conversions should be the essential part of your China SEM strategy. This post will help you understand what types of Baidu PPC conversion can be tracked and how they can be set up. If you are familiar with Google AdWords, Baidu PPC conversion types are quite...
by Editor | Nov 13, 2024 | B2B Marketing in China, Business in China, China Business News, China market research, Featured, Market Research in China, SEM in China
Understanding China B2B marketing environment is the key to success in the market which is often described and the “world factory”, producing every product imaginable. Here are the 12 Q&As on this topic that we have consolidated for our B2B clients. Here are some...
by Editor | Nov 6, 2024 | China Internet, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China
Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy. When considering China SEM strategy, Baidu is usually the one that gets most...
by Editor | Oct 30, 2024 | Business in China, China Internet, China Marketing Channels, Featured, Market Research in China, SEM in China
Baidu PPC doesn’t have to be the only China SEM option. Thanks to lower CPC and higher conversion rate, 360 Search PPC campaign offers a cost-effective alternative for China marketers. 360 Search stats: Founded in 2006 5000+ employees Within top 5 China internet...
