by Editorial Team | May 27, 2015 | Business in China, China Ecommerce, China Internet, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Multi-channel Brand Advertising in China, Online Technology Integration in China, Selling in China
Chinese have a saying: if you are looking for a solution to a problem – go to Taobao and you’ll find it. This giant virtual shopping mall has become a staple of modern Chinese culture, a place where one can find practically anything and have it delivered...
by Editorial Team | May 20, 2015 | Business in China, China Ecommerce, China Internet, China mobile marketing, Featured, Infographic, Market Research in China, Multi-channel Brand Advertising in China, Online Technology Integration in China
Chinese ecommerce market has been growing impressively in the last 3-4 years and is expected to reach an astonishing $1 trillion by 2020. In this blog, I wrote extensively on the state of Chinese ecommerce, its unique features and its potential. This time, I would...
by Editorial Team | Sep 17, 2014 | Business in China, China Business News, China Ecommerce, China Internet, Market Research in China, Multi-channel Brand Advertising in China
When Alibaba goes public this week, New York stock exchange is going to see the biggest IPO in its history. The company is expected to raise more than $20 billion, bringing its value to over $150 billion, this will put it alongside other online tech giants like...
by Editorial Team | Aug 27, 2014 | Business in China, China Ecommerce, China Internet, Featured, Infographic, Market Research in China, Multi-channel Brand Advertising in China
What are the most important venues for digital advertising in China? Who are the largest players? What type of digital ads are most popular in China? These and other questions are answered in another great infographic from Go-Globe.com. Here are some of the highlights...
by Editor | Aug 20, 2014 | Business in China, China Marketing Channels, China Online Advertisement, Multi-channel Brand Advertising in China, Social Media Marketing in China
Advertising on professional networks is emerging as one of the most efficient B2B marketing channels in China. In my previous post, I have covered various marketing options that exist on one of such networks, Ushi.com. This time, I’m going to look at the largest...
by Editorial Team | Aug 6, 2014 | B2B Marketing in China, Branding in China, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China
Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry...
