by Editor | May 29, 2024 | Business in China, China Ecommerce, China Marketing Channels, Digital Marketing in China, Market Research in China, Selling in China
This post is the second part on conducting basic market research in China and it is about searches on Chinese marketplace sites. In the first part, we have discussed using Baidu for basic market research with search engines. If you are selling a physical product, one...
by Editor | May 22, 2024 | Business in China, China Internet, China market research, China Marketing Channels, Digital Marketing in China, Market Research in China, Selling in China
Every proper marketing campaign in any market should first start with market research. Fortunately, it doesn’t always have to be an expensive market study, complete with complex competitive analysis and forecasts. Often times, a simple internet research, such as...
by Editor | May 15, 2024 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Online dating in China has never been bigger and Chinese dating apps are where the action is. Looking for a lifetime partner, casual date, romantic dinner or a quick hook up – rest assured that there is an app for it in China, although it isn’t the one you are...
by Editor | May 8, 2024 | Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
In the last couple of years, WeChat marketing has been a hot topic. The app is, by far, the most used one in China and it is estimated to be installed on over 90% of smartphones. The combination of the enormous potential reach and the possibility for brands to connect...
by Editor | May 1, 2024 | Business in China, China Ecommerce, Digital Marketing in China, Market Research in China, Selling in China
Union Pay is the state run credit and debit card system with the largest reach in China and overseas. Online, it is competing with AliPay and WeChat. History Union Pay is China’s state sponsored debit and credit card provider which has been enjoying complete...
by Editor | Apr 24, 2024 | Business in China, China Ecommerce, Digital Marketing in China, Market Research in China, Selling in China
WeChat Pay is the payment system that grew out of WeChat super app. Nowadays, just like Alipay, it is widely used for both online and offline payments. History WeChat Pay is a relative newcomer among Chinese payment systems but it managed to gain traction almost...
