by Editorial Team | Jul 2, 2014 | Business in China, China Ecommerce, China Internet, Digital Marketing in China, Featured, Infographic, Market Research in China, Online Technology Integration in China
There hardly exist any other nation in the world that can compare to China in the speed with which it embraced ecommerce. More and more Chinese today shop exclusively online buying anything from clothes and food to furniture and cars. Alibaba, one of the most valuable...
by Editorial Team | May 14, 2014 | Business in China, China Ecommerce, China mobile marketing, Featured, Infographic, Market Research in China, Mobile Marketing in China, Online Technology Integration in China
This infographic compiled by Guohead.com shows the behaviour patterns of Android vs. iOS users in China. While the data from 2012 may be slightly outdated, the general usage patterns seem to be still holding up today. With the market share of Android being twice...
by Editorial Team | Mar 12, 2014 | Branding in China, Business in China, China Marketing Channels, Market Research in China, Selling in China
When approaching branding for Chinese market, companies should be aware of certain unique ways in which this market differs from the more familiar Western ones. When it comes to marketing Western brands in China, simple copy & paste of traditional approaches would...
by Editorial Team | Mar 5, 2014 | Business in China, China Business News, China Ecommerce, Chinese Social Media, Market Research in China, Mobile Marketing in China
It seems that few now doubt the fact that WeChat is emerging victorious in its battle with Weibo over China’s social media users. As a relative newcomer in Chinese social media landscape, WeChat has completely changed the rules of the game. Moreover, Tancent,...
