by Editor | Oct 26, 2016 | China Marketing Channels, China mobile marketing, Digital Marketing in China, Featured, Mobile Marketing in China, O2O Marketing
Last week we have have published the first part of our list of strategies to retain and grow WeChat followers base. Today, we continue where we left off. Here is the rest of the list with four more strategies. #5: O2O campaigns to grow WeChat followers base O2O, which...
by Editor | Oct 19, 2016 | China Marketing Channels, China mobile marketing, Featured, Mobile Marketing in China, Social Media Marketing in China
WeChat marketing can be defined in terms two distinct phases: first, acquiring followers, followed by the second phase – retaining WeChat followers. Once your WeChat marketing campaign is past the first phase of getting people to follow your WeChat account, the...
by Editor | Sep 7, 2016 | China E-mail Marketing, China Internet, China Marketing Channels, Digital Marketing in China, Featured, Selling in China
Well designed and properly executed email marketing campaign is often more cost effective than any other form of online advertising. This is why email marketing in China should always be considered as another important channel to reach your target audience. Actually,...
by Editor | Jun 22, 2016 | Branding in China, China Ecommerce, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Featured, Infographic, Market Research in China
It is no secret that the majority of online shoppers on Chinese ecommerce sites like Taobao, Tmall and JD.com expect to find good bargains. It is mostly true for Taobao, the leading C2C shopping platform, where price competition between sellers is most intense and...
by Editor | Mar 30, 2016 | Business in China, China Internet, China technology, Chinese Social Media, Featured, Online Tools
Chinese chatbot Xiaoice or Xiaobing (literally Little Ice 小冰) that was developed by Microsoft Beijing Research facility and launched in China at the end of 2014 has, so far, proved to be a quite successful A.I. experiment vs. the recent launch of Tay, another...
by Editor | Feb 17, 2016 | Branding in China, China Ecommerce, China Internet, China Marketing Channels, China mobile marketing, Featured, Online Technology Integration in China, Online Tools
For the largest ride sharing service in the world, it wasn’t a smooth ride for Uber in China. Even though the company has pioneered the idea of private car-hailing services, in China, Uber has been a distant second to a much larger competitor, Didi Kuaidi. The...
