by Editor | Nov 6, 2024 | China Internet, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China
Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy. When considering China SEM strategy, Baidu is usually the one that gets most...
by Editor | Oct 16, 2024 | Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China
After reaching nearly 1 billion registered users, WeChat continues to reign supreme in China social media landscape. From marketer’s standpoint, the platform is still limited in many way due to its more private nature compared to other social media...
by Editor | Sep 25, 2024 | China Internet, China Marketing Channels, Chinese Website, Digital Marketing in China, Featured, Multi-channel Brand Advertising in China, SEO in China
Building a Chinese website for a foreign brand maybe not be as straight forward task as in the case of other markets. Thanks to a unique nature of Chinese internet and various market specifics, brands must modify their approach for establishing China web presence....
by Editorial Team | Sep 18, 2024 | Branding in China, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 200+ million monthly users, Weibo still remains an extremely attractive venue...
by Editor | Sep 9, 2024 | China mobile marketing, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, O2O Marketing, Social Media Marketing in China
We are often asked by our readers and clients on the most effective ways of how to get WeChat followers. In this post we publish the third part of our list of 30 ways of how to get WeChat followers. For the second part of our list of 30 Ways of How To Get WeChat...
by Editor | Aug 28, 2024 | China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
We are often asked by our readers and clients on the most effective ways of getting WeChat subscribers. In this post we publish the second part of our list of 30 ways of getting WeChat subscribers. For the first part of our list of 30 Ways of Getting WeChat...
