by Editor | May 20, 2026 | China Internet, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China, SEO in China
SEO and PPC are the two basic options for boosting traffic to your website. Choosing between PPC vs. SEO for Chinese market is often a difficult decision to make. Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better...
by Editor | May 13, 2026 | Business in China, China Internet, China Marketing Channels, China mobile marketing, China technology, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Weibo Index Tutorial In terms of monthly users, Weibo is the second largest Chinese social media platform after WeChat. However, unlike WeChat, it is still primarily PC based. Weibo is one of the most powerful marketing tools in China offering wide range of...
by Editor | Apr 29, 2026 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Market Research in China, Mobile Marketing in China
Banner ads in China are still a fairly effective channel to advertise and, on average, Chinese are more receptive to this type of advertising compared to internet users in western countries. Ad blocking software and plugins have been, so far, more common in...
by Editor | Apr 22, 2026 | Business in China, China Internet, China Marketing Channels, China technology, Chinese Social Media, Digital Marketing in China, Market Research in China, SEM in China, SEO in China, Social Media Marketing in China
One of the foundations of successful online strategy in any market is keyword research and China is no exception. Since the familiar tools such as Google keyword planner are irrelevant here, China keyword research must be done with the local equivalents. All of the...
by Editor | Apr 15, 2026 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China technology, Digital Marketing in China, Market Research in China, SEM in China, SEO in China
Baidu Index Tutorial Being the largest search engine in China, Baidu keyword research should be the one to start with. Currently, Baidu offers Baidu Index tool that is free for Baidu advertising accounts, offering some basic information to users. Here is an example of...
by Editor | Apr 8, 2026 | China Business News, China Internet, China Marketing Channels, China mobile marketing, China technology, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China
WeChat Index Tutorial According to the most recent data, WeChat has passed a milestone of a billion users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically...
