by Editorial Team | May 27, 2015 | Business in China, China Ecommerce, China Internet, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Multi-channel Brand Advertising in China, Online Technology Integration in China, Selling in China
Chinese have a saying: if you are looking for a solution to a problem – go to Taobao and you’ll find it. This giant virtual shopping mall has become a staple of modern Chinese culture, a place where one can find practically anything and have it delivered...
by Editorial Team | May 20, 2015 | Business in China, China Ecommerce, China Internet, China mobile marketing, Featured, Infographic, Market Research in China, Multi-channel Brand Advertising in China, Online Technology Integration in China
Chinese ecommerce market has been growing impressively in the last 3-4 years and is expected to reach an astonishing $1 trillion by 2020. In this blog, I wrote extensively on the state of Chinese ecommerce, its unique features and its potential. This time, I would...
by Editorial Team | May 6, 2015 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Market Research in China, Mobile Marketing in China
Here is another look into mobile usage in China from 2015 report by WeAreSocial. There is a clear trend for mobile based internet to increase in size and importance for marketers focusing in Chinese market. Proliferation of cheaper Android handsets and innovations in...
by Editorial Team | Apr 29, 2015 | China Business News, China Ecommerce, China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Market Research in China, Social Media Marketing in China
In this post, I’d like to share some new data from the report by WeAreSocial on the state and trends of Chinese digital, social and mobile space. Overall, all signs indicate that China’s online population will continue growing in both size and complexity...
by Editorial Team | Apr 22, 2015 | Branding in China, Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Providing platform for brands to reach customers on their smartphones is the main WeChat’s appeal to marketers in China. Central to this appeal is WeChat’s friendly ecosystem of mini-apps that can be accessed within the main app by following official brand...
by Editorial Team | Apr 15, 2015 | Branding in China, Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Online Technology Integration in China, Social Media Marketing in China
Very few mobile apps can rival WeChat in popularity in China. In fact, for the majority of smartphone users, the total time spent on WeChat surpasses any other activity associated with the mobile devices, including the actual talk time. Thanks to its business friendly...
