by Editor | Mar 15, 2017 | Business in China, China Marketing Channels, China mobile marketing, China technology, Chinese Social Media, Featured, Mobile Marketing in China
If you thought you know all there is to know about WeChat features, you’d still be surprised how many powerful functions you didn’t realize existed in this little app. Here are the eight of the least known but extremely useful WeChat features: Multiple...
by Editorial Team | Feb 1, 2017 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
Momo, a popular Chinese mobile social app, that went public in NASDAQ at the end of 2014, has been steadily gaining in popularity. Although it is no rival to WeChat by any measure, it is the third largest fully mobile app after WeChat and QQ. It has achieved 2.5...
by Editor | Jan 25, 2017 | Business in China, China Ecommerce, China mobile marketing, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, O2O Marketing
Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy. In China, smartphones are involved in every step of the typical sales funnel – from discovery and...
by Editor | Jan 18, 2017 | Business in China, China Marketing Channels, China mobile marketing, China technology, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Just as you thought WeChat usage figures in China can’t get any higher, the most innovative Chinese social network proves otherwise. According to the most recent report released by Tencent, WeChat registered 768 million daily users. In other words, about 60% of...
by Editor | Dec 7, 2016 | Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Mobile Marketing in China, Social Media Marketing in China
Chinese m-commerce has been growing by leaps and bounds in the last couple of years. The competition has further intensified in mid 2014 when WeChat launched its ecommerce option that works within the app. Although Alibaba, with its Taobao and Tmall, still reigns...
by Editor | Oct 26, 2016 | China Marketing Channels, China mobile marketing, Digital Marketing in China, Featured, Mobile Marketing in China, O2O Marketing
Last week we have have published the first part of our list of strategies to retain and grow WeChat followers base. Today, we continue where we left off. Here is the rest of the list with four more strategies. #5: O2O campaigns to grow WeChat followers base O2O, which...
