by Editor | May 28, 2025 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Mobile Marketing in China
Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content. Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is...
by Editor | Apr 16, 2025 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Market Research in China, Mobile Marketing in China
When it comes to designing an email for Chinese EDM campaign, there are few rules to keep in mind. Let’s have a closer look at the main design elements of an email template. Main design elements to use with Chinese EDM campaign Images The best eye catching email...
by Editor | Mar 5, 2025 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China technology, Digital Marketing in China, Market Research in China, SEM in China, SEO in China, Social Media Marketing in China
Qihoo (360 Search) Index Tutorial Qihoo, also known as 360Search and So.com, is the second largest Chinese search engine. By various estimates, it holds between 15 to 25% of the search market share and is fairly popular among younger users. It is also often noted that...
by Editor | Feb 26, 2025 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China technology, Digital Marketing in China, Market Research in China, SEM in China, SEO in China
Baidu Index Tutorial Being the largest search engine in China, Baidu keyword research should be the one to start with. Currently, Baidu offers Baidu Index tool that is free for Baidu advertising accounts, offering some basic information to users. Here is an example of...
by Editor | Jan 8, 2025 | China Internet, China Localization Strategies, Chinese Website, Digital Marketing in China, SEM in China
Tracking conversions should be the essential part of your China SEM strategy. This post will help you understand what types of Baidu PPC conversion can be tracked and how they can be set up. If you are familiar with Google AdWords, Baidu PPC conversion types are quite...
by Editorial Team | Feb 25, 2024 | China Business News, China Internet, China Localization Strategies, China Marketing Channels, Chinese Website
Having localized website for Chinese market is one of the essential steps a foreign company should take in order to build trust and improve brand awareness locally. Localization is not the same as translation of the content, although translation is the major part of...
