by Editor | May 21, 2025 | Business in China, China Business News, China Internet, China technology, Chinese Social Media, Featured
Chinese internet overseeing authority has completed implementing China cybersecurity law which was first introduced at the end of 2016. The law was aimed at tightening state control over the internet by Chinese government. Although some of the practices that the...
by Editorial Team | May 14, 2025 | Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Video Advertising in China
Advertising on Youku, China’s largest video host, has its similarities as well as significant differences with YouTube in ways ads are displayed and priced. Here is an overview of different advertising options with Youku with the visual description of how each...
by Editor | Apr 30, 2025 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Market Research in China, Mobile Marketing in China
Banner ads in China are still a fairly effective channel to advertise and, on average, Chinese are more receptive to this type of advertising compared to internet users in western countries. Ad blocking software and plugins have been, so far, more common in...
by Editorial Team | Apr 23, 2025 | Business in China, China E-mail Marketing, China Internet, China Marketing Channels, Multi-channel Brand Advertising in China
China email marketing is still one of the most effective direct marketing channels and it is widely used by marketers. The main appeal of email marketing is in its relative low cost combined with the ability to get your message directly to the recipient’s inbox,...
by Editor | Mar 26, 2025 | B2B Marketing in China, Branding in China, Business in China, China Internet, China Marketing Channels, SEM in China
Baidu Zhidao is China’s equivalent to Quora or Yahoo Answers and one of the most linked knowledge base sources. Baidu Zhidao Marketing is an alternative way to get to Baidu top search results. What is Baidu Zhidao Baidu Zhidao (百度知道) literally means Baidu Knows...
by Editor | Mar 19, 2025 | China Internet, China Marketing Channels, Chinese Social Media, Featured, Social Media Marketing in China
Last few of years have seen the rise of several bizarre body image challenges that went viral on Weibo, one of the most popular Chinese social media networks. Those Weibo trends attracted millions of views, likes and retweets as well as great deal...
