by Editor | Dec 11, 2024 | Business in China, China Internet, China Marketing Channels, China mobile marketing, China technology, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Weibo Index Tutorial In terms of monthly users, Weibo is the second largest Chinese social media platform after WeChat. However, unlike WeChat, it is still primarily PC based. Weibo is one of the most powerful marketing tools in China offering wide range of...
by Editorial Team | Nov 27, 2024 | China Business News, China Internet, China Localization Strategies, China Marketing Channels, Chinese Website
Having localized website for Chinese market is one of the essential steps a foreign company should take in order to build trust and improve brand awareness locally. Localization is not the same as translation of the content, although translation is the major part of...
by Editorial Team | Nov 20, 2024 | Business in China, China Ecommerce, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Selling in China
The main reason why online advertising has overtaken traditional channels in almost every area is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human”...
by Editor | Nov 6, 2024 | China Internet, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China
Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy. When considering China SEM strategy, Baidu is usually the one that gets most...
by Editor | Oct 30, 2024 | Business in China, China Internet, China Marketing Channels, Featured, Market Research in China, SEM in China
Baidu PPC doesn’t have to be the only China SEM option. Thanks to lower CPC and higher conversion rate, 360 Search PPC campaign offers a cost-effective alternative for China marketers. 360 Search stats: Founded in 2006 5000+ employees Within top 5 China internet...
by Editorial Team | Oct 2, 2024 | Branding in China, Business in China, China Internet, Market Research in China, Multi-channel Brand Advertising in China, Selling in China
It is no secret that Chinese consumers quite often distrust Chinese brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair. The number of surveys indicate that Chinese...
