by Editorial Team | Feb 11, 2015 | China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat public accounts continue to increase in importance and effectiveness in brands’ marketing strategy in China. In this post, I’m going to review different types of WeChat public accounts as things have been changing in the last few months. There are...
by Editorial Team | Jan 7, 2015 | Branding in China, China Ecommerce, Featured, Infographic, Market Research in China, Social Media Marketing in China
An online market research group, Go-Globe.com has recently released their new infographic focusing on China’s online shopping trends in the last 3-4 years. Apart from the obvious fact of continued growth of online commerce in China, a few facts from this...
by Editorial Team | Oct 1, 2014 | China Ecommerce, China mobile marketing, Featured, Infographic, Mobile Marketing in China, Social Media Marketing in China
Mobile has already become the primary route to the internet for a typical Chinese user. Everything, from searches to shopping, is increasingly taking place via mobile phones, primarily from smartphones but also with the web enabled feature handsets. Popular mobile...
by Editorial Team | Sep 24, 2014 | Business in China, China Ecommerce, China Internet, Digital Marketing in China, Market Research in China, SEO in China
Western companies looking to achieve better visibility in China’s vast internet landscape quickly find themselves in the unfamiliar territory. Traditional services by Google, Yahoo or Microsoft, that seem to be running the entire internet in the West, are...
by Editorial Team | Sep 17, 2014 | Business in China, China Business News, China Ecommerce, China Internet, Market Research in China, Multi-channel Brand Advertising in China
When Alibaba goes public this week, New York stock exchange is going to see the biggest IPO in its history. The company is expected to raise more than $20 billion, bringing its value to over $150 billion, this will put it alongside other online tech giants like...
by Editorial Team | Sep 10, 2014 | Business in China, China Ecommerce, China mobile marketing, Infographic
In the last couple of years, mobile access to internet in China has become the primary way to get online for majority of Chinese. Not surprisingly, this trend had a profound effect on the ways Chinese shop online too. In 2013, mobile shopping registered 165.4% YoY...
