by Editorial Team | May 29, 2013 | Business in China, China Business News, China Internet, Chinese Website, SEO in China
If you plan to market your products and services directly to Chinese consumers it is essential to have your site listed in Baidu, China’s number one search engine. By various estimates, 60-70% of all searches in China are done via Baidu and having your site...
by Editorial Team | May 15, 2013 | B2B Marketing in China, Business in China, China Business News
The differences and similarities between B2B (business to business) and B2C (business to consumers) marketing have been thoroughly and extensively discussed in the past. However, in the last few years, this topic became even more hotly debated in light of new social...
by Editorial Team | May 8, 2013 | B2B Marketing in China, Business in China, China Business News, Selling in China
One of the biggest challenges every Western companies faces in China is finding and retaining qualified local sales force. Highly efficient salespeople are in constant demand in the Middle Kingdom and are hard to come by. Here I examine the four types of a typical...
by Editorial Team | Apr 24, 2013 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels, China Online Advertisement
E-mail marketing remains one of the most efficient ways to spread your message and improve your brand awareness. Due to its low cost and ability to reach your clients directly, email campaign can be a powerful tool if designed and managed correctly. According to some...
by Editorial Team | Apr 17, 2013 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels
There is a healthy choice of cloud based email marketing solutions on the web that makes life much easier for online marketers. Those services can definitely fit the bill for most and the differences are mainly in cost and options. I’ve personally tried...
by Editorial Team | Apr 10, 2013 | Business in China, China Business News, China Internet, China Marketing Channels, Chinese Website
Current access restrictions imposed by the “Great China Firewall” on some of the most popular social media networks has been the unfortunate reality in the past few years. While Facebook and Twitter are the most well known examples of the censorship,...
