by Editor | May 11, 2016 | Business in China, China Business News, China Internet, China Marketing Channels, Digital Marketing in China
Most recent Baidu scandal following the death of 21 years old Chinese student is going to have both short and long term effects on marketers who rely on the search engine to promote brands and products. 21-year-old student Wei Zexi, who was diagnosed with rare form of...
by Editor | Apr 20, 2016 | Business in China, China Internet, Chinese Social Media, Online Tools
Headhunters in China: It’s time to get on social media Turnover is a problem that plagues companies in all industries, a revolving workforce leads to increased training costs, inconsistencies in work and low morale – this all affects the company’s culture and...
by Editor | Mar 30, 2016 | Business in China, China Internet, China technology, Chinese Social Media, Featured, Online Tools
Chinese chatbot Xiaoice or Xiaobing (literally Little Ice 小冰) that was developed by Microsoft Beijing Research facility and launched in China at the end of 2014 has, so far, proved to be a quite successful A.I. experiment vs. the recent launch of Tay, another...
by Editor | Mar 23, 2016 | Business in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat has recently announced reaching 700 million active users which further solidified its position as the fastest growing Chinese social media platform. On the other hand, monetization the platform has been a much tougher task for Tencent. WeChat ads, a potential...
by Editor | Mar 9, 2016 | Business in China, China Ecommerce, China mobile marketing, Infographic, Market Research in China, Mobile Marketing in China
Chinese m-commerce has been one of the fastest growing sectors of China’s online economy. In China, the number of critical factors make shopping with cell phones (which is what m-commerce in all about) particularly attractive: Most Chinese use smartphones as...
by Editor | Feb 3, 2016 | Business in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
It is no surprise that with less than a week to go before Chinese Spring Festival, WeChat Lucky Money feature is quickly becoming the most used function among the users. It is truly amazing how thousands years old Chinese tradition of giving red envelops with money to...
