by Editor | Aug 9, 2017 | Business in China, China Business News, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China
This article was first published by Hal Conick of American Marketing Association (AMA.org). A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from...
by Editor | Aug 2, 2017 | Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat official account ads involve WeChat advertiser on one hand and WeChat publisher on the other. WeChat official account ads are displayed in the form of a banner appearing at the bottom of a WeChat article published at another WeChat Official Account. Who can use...
by Editor | Jul 26, 2017 | Business in China, China Marketing Channels, China mobile marketing, China technology, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat Moments ads involve WeChat advertiser on one hand and WeChat users on the other. The ads are displayed in user’s moments which is equivalent to Facebook timeline. Users see those ads while scrolling through their feed and typically have an option to...
by Editor | Jul 19, 2017 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Mobile Marketing in China, Social Media Marketing in China
Thanks to its enormous size (900 million users strong by the latest count) and importance in China, WeChat marketing is considered to be one of the most critical elements of any brand’s China marketing strategy. Big part of WeChat marketing is WeChat advertising....
by Editor | Jul 5, 2017 | Business in China, China Ecommerce, China Marketing Channels, Chinese Social Media, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels,...
by Editor | Jun 28, 2017 | Business in China, China Internet, China Marketing Channels, China Online Advertisement, China technology, Digital Marketing in China, Market Research in China
In a relatively underdeveloped Chinese ad tech market (see our previous post), ad fraud in China remains a serious problem, costing millions of dollars to advertisers. While it is, undoubtedly, a global phenomenon, for the reasons we discussed earlier, Chinese...
