by Editor | Feb 28, 2024 | Branding in China, Business in China, China Business News, China Marketing Channels, Social Media Marketing in China
In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of...
by Editor | Jan 31, 2024 | Branding in China, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Mobile Marketing in China, SEM in China
As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience. In general, the reason Baidu PPC advertising can be highly...
by Editor | Jan 3, 2024 | Branding in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Featured, Mobile Marketing in China, Video Advertising in China
Douyin (a.k.a. Tik Tok) is the most successful Chinese digital phenomenon that seems to spring out of nowhere to dominate the pastime of Chinese youth. According to the American research company Sensor Tower, the international version of the app was the most...
by Editor | Dec 13, 2023 | Branding in China, Business in China, China Internet, China market research, China Marketing Channels, Digital Marketing in China
Baidu Baike is the Chinese equivalent to Wikipedia and is one of the most visited websites in China. Baidu SERP prominently features Baidu Baike entries, therefore getting a page on this platform can propel brands to the top search results. Here is our guide Baidu...
by Editor | Dec 6, 2023 | B2B Marketing in China, Branding in China, Business in China, China Internet, China Marketing Channels, SEM in China
Baidu Zhidao is China’s equivalent to Quora or Yahoo Answers and one of the most linked knowledge base sources. Baidu Zhidao Marketing is an alternative way to get to Baidu top search results. What is Baidu Zhidao Baidu Zhidao (百度知道) literally means Baidu Knows...
by Editor | Nov 22, 2023 | B2B Marketing in China, Branding in China, Business in China, China Internet, China Marketing Channels, SEM in China
Baidu Baike is China’s answer to Wikipedia and one of the most trusted source for information. Baidu Baike Marketing offers brands a backdoor access to Baidu top search results. As China’s largest search engine, Baidu handles approximately 3.3 billion queries...
