In her new book on China marketing, Ashley Galina Dudarenok, talks about one of the most important components of marketing strategy – the dynamic and rapidly evolving Chinese social media.
The book explains in great details two main platforms that, today, are “must haves” for every digital marketing strategy – WeChat and Weibo. The book is filled with helpful tips and plenty of examples of successful strategies that work, Ashley’s book, which she shared with us prior to the its official release this week, is a must read for anyone who is serious about getting into Chinese market.
Here is more about the book:
Marketers who have struggled to capitalize on their Chinese social media presence can rest easy, with the launch of new book “Unlocking the World’s Largest E-market: A Guide to Selling on Chinese Social Media”. In response to growing interest in the world’s biggest e-market, author Ashley Galina Dudarenok has consolidated her 12 years of professional experience in digital marketing in China into an easy-to-read business book.
China has the world’s largest e-commerce economy, with revenues of 7.57 trillion yuan (US$1.17 trillion) in 2017. Hong Kong has strong business ties with China, yet many local brands and small business owners have an incomplete understanding of Chinese consumers and the online channels to reach them. There’s an increasing demand to learn about digital strategies and tactics specifically for the China market but current books on the
subject often lack practical solutions. Seeing a gap in the market, Dudarenok decided to publish a book not just for brands seeking to enter China, but also for those who want to expand their presence in China and those who provide services to Chinese tourists abroad.
“Unlocking the World’s Largest E-market” is now available on Amazon.com and Kindle. From Feb. 5th to 10th, you can purchase the ebook for $0.99 and the paperback for $5.99.
