by Editor | Apr 17, 2024 | Business in China, China Ecommerce, Digital Marketing in China, Market Research in China, Selling in China
AliPay is the largest Chinese online payment system for both online and offline transactions. It is the primary payment method of China’s ecommerce. History AliPay was developed by Alibaba as the expansion of its ecommerce platforms – Taobao and Tmall. It...
by Editor | Apr 10, 2024 | Business in China, China Ecommerce, Digital Marketing in China, Featured, Market Research in China, Selling in China
Understanding the ecosystem of Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. It is also one of the many aspects of Chinese market that is considerably different from what we are familiar with in other markets....
by Editor | Mar 13, 2024 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, O2O Marketing
In this post we are picking up from the last week article on how to grow your WeChat followers base organically. In an earlier post on WeChat marketing we’ve discussed limitations of WeChat based advertising and its low ROI. Therefore, acquiring...
by Editor | Feb 28, 2024 | Branding in China, Business in China, China Business News, China Marketing Channels, Social Media Marketing in China
In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of...
by Editor | Feb 21, 2024 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Mobile Marketing in China
Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content. Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is...
