by Editorial Team | Apr 1, 2015 | China Internet, Chinese Social Media, Featured, Infographic, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Not many people doubt the fact that Facebook outnumbers any social media platform in terms of world wide number of users. In addition to claiming over 1.3 billion accounts, Facebook has further solidified its top position in mobile space by acquiring hugely successful...
by Editorial Team | Mar 25, 2015 | China Internet, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Renren, which was launched in 2005, is often called China’s first generation social media platform. Back in the days, it was dubbed China’s Facebook for almost identical functionality and design. Even its color scheme was the exact copy of Facebook. It...
by Editorial Team | Mar 18, 2015 | Branding in China, Business in China, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
In my previous post, I’ve discussed methods of using KOL (Key Opinion Leaders) for China marketing by big brands. Obviously, companies with multimillion marketing budgets have a wide variety of options when in comes to KOLs, especially those involving securing...
by Editorial Team | Mar 11, 2015 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Engaging KOLs, which stands for Key Opinion Leaders, for product promotion in China is, almost always, one of the critical components in marketing strategy by big brands. The fact is that Chinese tend to trust information delivered via social media and, especially, by...
by Editorial Team | Mar 4, 2015 | Business in China, China Business News, China Ecommerce, Featured, Infographic, Market Research in China, Mobile Marketing in China, Online Technology Integration in China
Alibaba, the company founded some 15 years ago by a former English teacher Jack Ma with borrowed $60,000 has already made a history last year with the largest ever IPO in New York. The company is valued at over 150 billion dollars and it continues to dominate Chinese...
