by Editorial Team | Dec 3, 2025 | Branding in China, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 200+ million monthly users, Weibo still remains an extremely attractive venue...
by Editorial Team | Oct 1, 2025 | China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the...
by Editorial Team | Sep 17, 2025 | Branding in China, China Ecommerce, China Internet, China Localization Strategies, Chinese Website, Market Research in China, Social Media Marketing in China
Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what...
by Editorial Team | Jul 30, 2025 | Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Video Advertising in China
Watching and sharing videos through social media is one of the most frequent and beloved activities of a typical China’s internet user. Due to YouTube’s inaccessibility from the Mainland, Youku has been the main video hosting service in China for some...
by Editorial Team | May 14, 2025 | Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Video Advertising in China
Advertising on Youku, China’s largest video host, has its similarities as well as significant differences with YouTube in ways ads are displayed and priced. Here is an overview of different advertising options with Youku with the visual description of how each...
