by Editorial Team | Oct 2, 2024 | Branding in China, Business in China, China Internet, Market Research in China, Multi-channel Brand Advertising in China, Selling in China
It is no secret that Chinese consumers quite often distrust Chinese brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair. The number of surveys indicate that Chinese...
by Editorial Team | Sep 18, 2024 | Branding in China, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 200+ million monthly users, Weibo still remains an extremely attractive venue...
by Editorial Team | Sep 11, 2024 | Business in China, China Business News, Chinese Website, Web Design in China
When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences? Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and...
by Editorial Team | Aug 14, 2024 | Business in China, China E-mail Marketing, China Internet, China Marketing Channels, Multi-channel Brand Advertising in China
China email marketing is still one of the most effective direct marketing channels and it is widely used by marketers. The main appeal of email marketing is in its relative low cost combined with the ability to get your message directly to the recipient’s inbox,...
by Editorial Team | Aug 7, 2024 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels, Chinese Website, Social Media Marketing in China
This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, we’ve discussed the role of trade shows, exhibitions and conferences. In the second part we are going to look at each of the remaining...
